Teens especially love this highly visual, emotionally charged and action-packed media imported from Japan, and its sister media, anime (Japanese animation) and libraries have begun purchasing both. The growth has continued with a 40-50% sales increase in bookstores in recent years. In 2003 the manga (Japanese comics) market was the fastest growing area of pop culture, with 75-100% growth to an estimated market size of $100 million retail. This book gives the novice background information necessary to feel confident in selecting, working with, and advocating for manga and anime collections and it offers more experienced librarians some fresh insights and ideas for programming and collections. Many librarians have been left adrift, struggling to understand this unique medium while trying to meet patron demands as well as protests. In order to build a collection, it is important to understand the media and its cultural nuances. But the sheer number of titles available can be overwhelming, not to mention the diversity and quirky cultural conventions. Libraries have begun purchasing both manga and anime, particularly for their teen collections. Librarians are confused by it and patrons are demanding it.
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